Here are three things you can do today to ensure social media marketing success tomorrow:
1. Shut up and listen. Success is less about marketing promotion and more about engaging people in conversation. Listen and respond to your customers in a way they can relate to.
2. Understand how and why your target audience uses social media. Researching your customer and prospect demographics will help you create tailored content.
3. Monitor and measure everything that you do. Learn how to measure social media ROI and hone in on the tactics that work for your target audience and goals.
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