Just came across a good article on CEO Blog Watch about developing a content strategy for your blog. As part of the services we offer here at Extima, we are constantly developing new content for our client's blogs and social media campaigns. After awhile, it's easy to lose your mojo and run out of things to talk about when you don't have a set content plan in place to work from.
Looking for ways to revamp our daily content calendar, which we use to keep track of which clients needs content and for which website properties, we discovered a new way to develop a stockpile of blog topics that will not only enhance your the search engine optimization of your blog, but will also help determine what is important for your readers.
The first step is to identify your blog's theme, whether it's medical weight loss, kosher summer cruises, gourmet food or boutique clothing. Once you had identified your blog's theme, you'll want to use a keyword tool to research what people are searching for on the Web. For example, if your blog's theme happens to be sports betting, then you'll enter than keyword or key phrase into the keyword tool which will then generate a list of related keywords or phrases you can use for possible blog post topics.
The next step you'll want to take is to create a spreadsheet with all the keywords and phrases listed with an added column that says "Completed" so you can mark which keywords you already used for blog post topics. Then you repeat the process pretty much. And if you start to feel like you're running out of keywords, repeat the keyword research process, create a keyword list spreadsheet and start blogging away until you need to repeat the process all over again.
Once very important thing we want to note is asking yourself the question: What kind of content can I create that will benefit my readers, educate my target audience or demonstrate my expertise? Creating valuable content for our clients is something we definitely strive for which is why we are always staying up-to-date with new and innovative ways to help our clients create SEO content for their blogs and websites.
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